Meghan and Lindsay talk about the weird times right now, moving home to help her family, the inspiration behind The Admiral's Daughters, how the business is adapting to the pandemic, being a military kid and connecting with the community, her passion for protecting the ocean and an awesome "shop local" event happening soon!
listen to the podcast or subscribe to Meghan's Babecast, here!
And from that, The Admiral’s Daughters was born.
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"As the daughter of a career naval officer, Lindsay Amerault was literally baptized in a ship’s bell. She developed a strong and lasting connection with the Navy and Coast Guard community where she grew up, enduring her own father’s frequent absences at sea alongside the other families of his crews. Sharing Thanksgiving dinners with Sailors and making videos to send to ships are just a few experiences which inspired a lasting admiration of how these tight-knit communities sustained and supported their service member moms, dads, sisters, brothers, husbands & wives during arduous and lengthy deployments at sea and ashore, far away from home.
Lindsay wanted to create a way to remind all of us, as we go about our everyday lives, of the challenges and sacrifices that face our Sailors, Coast-Guardsmen, Marines, and their families. She and her father (the ‘DADmiral’, as Lindsay affectionately calls him) have collaborated to apply their own personal experiences and understanding to a business venture that honors and celebrates those sacrifices while artistically evoking the beauty and romance of the sea surroundings in which they live, work, and, so often…wait.
And from that, The Admiral’s Daughters was born.
For three years now, The Admiral’s Daughters has believed in our mission so much that they host their annual Rhythm & Boots event to benefit Boot Campaign. And now, they have taken their support a step further with their new patriotic Free Eagle tee! $10 of every purchase supports the life-changing programs Boot Campaign provides.
And while you’re at it, save the date for the 3rd annual Rhythm & Boots — Wednesday, November 11th, 2020 at Blue Jay Listening Room in Jacksonville Beach, Florida.
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Never missing an opportunity for a road trip, we drove the FJ Cruiser 3,000 miles to be with all 2,000 of our new friends—creating & printing awesome, sunshine themed shirts on the fly!
In this episode of Professionally Obnoxious, April and Kim, speak with Navy brat, Lindsay Amerault, co-founder and creative director of The Admiral's Daughters, a unique online clothing boutique, about her inspiring entrepreneurship journey. Learn how Lindsay's life growing up as a Navy brat shaped her love for the military community and the ocean, and how this love inspires her clothing designs, as well as her desire to give back. There's also some more tactical talk about ever-changing business strategies and the tough realities of entrepreneurship - like when your Dad is the CEO AND the shipping clerk all-in-one! Don't miss this fun episode that reminds all of us that our careers CAN be designed to fit our lives. We don't have to settle! Facebook @TheAdmiralsDaughters www.TheAdmiralsDaughters.com
]]>“I’ve known Cathy for about four years now and actually worked at Sidney Cardel’s on and off to give them some extra hands,” Amerault said. “I’m very close to them and their cause.”
]]>Shop entrances were decorated with balloons as guests wandered through each store. One of them, Sailors Siren, hosted local vendor pop-ups such as The Glided Shell, Case + Drift, Yours Truly Jewelry and more, along with a “bubbly bar” for thirsty guests.
Meanwhile, Ashes Tea Room served tea and appetizers and the Seaside Shoppes, Cottage by the Sea and Gregory Paul, hosted even more local makers and pop-ups.
Taylor Tacos Food Truck parked outside Sidney Cardell’s storefront, while anniversary cake and margaritas were found inside.
“It’s been wonderful,” Sidney Cardel storeowner, Cathy Thomasson, said regarding the market launch and anniversary celebration of the shop that features home décor, interior design and jewelry. “We’ve had a lot of customers, regulars and newcomers, so it’s been really good.”
The Admiral’s Daughters were the featured pop-up shop of the market and set up business right in front of Sidney Cardel’s door. Cofounded and designed by Lindsay Amerault, The Admiral’s Daughters sells local fashion while benefitting ocean conservation and military nonprofits.
“I’ve known Cathy for about four years now and actually worked at Sidney Cardel’s on and off to give them some extra hands,” Amerault said. “I’m very close to them and their cause.”
Amerault is so close to them that she was filled in on the business’s next venture, which is actually to close up shop. Thomasson plans to close Sidney Cardel’s by the end of the month. Although Thomasson is emotional about ending her current business, which has been very successful, she’s also ready for the next chapter in her life. Thomasson was introduced to a health and wellness company that sells “life-changing products” about a year ago. She said if she had known about the products when her mother, Sidney--who the store was named after--was alive, she would possibly still be alive today.
Thomasson opened Sidney Cardel in honor of her mom and by the end of October, she will close the store for the very same reason.
“It’s a bittersweet anniversary,” Thomasson said. “But I’m really, truly excited about new things to come.”
view the full article here
Nearly 10 years after graduating with a BFA in Graphic Design from the University of Florida (and an MA from Savannah College of Art and Design) and working with names like ESPN, The NY Knicks, Chicago Bulls, and Big12 Network, Lindsay ditched her successful career in Sports Design & Technology. The vision to create a mission-driven company, give back to the military and coastal communities that raised her, and empower the female members of those communities had been in the back of her mind for a long time, and that “little voice” was finally too loud to ignore.
With her biggest cheerleader by her side, Lindsay and the “DADmiral” (as she lovingly refers to her father, a retired Navy Vice Admiral), established The Admiral’s Daughters: A mission-driven, women’s apparel company, based out of their family home in Jacksonville Beach, Florida. The Admiral’s Daughters boasts apparel with extreme comfort and unique designs (all created by Lindsay, of course) with partial profits given back to ocean-conservation and military charities; the very same communities that Lindsay was raised in as a Navy Brat.
As the brand grows, Lindsay has spent extensive time on the road. The best part of the long journeys has been reconnecting with members of her pledge class and other sisters. “They have been beyond supportive, opening the doors to their homes and even offering their time as we work side by side at events,” Lindsay said.
The Admiral’s Daughters has developed a great following with its biggest supporters backing their mission. Lindsay and her father continue to spread the word nationwide by sharing stories; uplifting and encouraging stories about the very same members of the coastal and military communities. Philanthropic spirit runs strong in this small company- November 2019 marks their 5 year anniversary and since its onset in 2014, The Admiral’s Daughters (its charity event, Rhythm & Boots) and the DADmiral have donated over $200,000 to military family charities & ocean-conservation charities.
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Presented by The Admiral’s Daughters
4 – Kat Neff
3 – Jasmine Dean
2 – Molly Kirk
1 – Kayla Durden
]]>Saturday’s semi-clean lines morphed into textured-yet-punchy-and-rippable conditions for Sunday Funday (AKA Finals Day). With all the great vendors, sponsors, and spectators who came to chill with us, the energy on the beach nearly matched the pulses in the ocean.
Of course, there was no shortage of incredible surfing action.
Tristan Thompson–twin fin novice no longer–emerged from a crowded field of local rippers who took the Twin Fin Challenge, earning bragging rights and a pristine 5’6 Void twinny. Fresh off the plane from California, Flagler Beach’s Saxon Wilson styled his way to victory in the Pro Longboard. Meanwhile, Kayla Durden showed precisely why Void readers named her the #1 Surfer in the 904 this year, taking 1st in the Women’s Pro. And Cody Thompson was crowned king of the Jacksonville Beach Surfing Pier, as he outlasted the region’s best surfers in the Men’s Pro–earning a cool $1250 (and a champagne shower) in the process.
Of course, BIG THANK YOUs are in order, especially to our presenting partner Kona Brewing Company , SURFER the Bar and ALL of our sponsors for an absolutely unforgettable weekend. And thanks to everyone who came out to help spread positivity all weekend long. We look forward to seeing you all next year."
]]>The business contributes to the Navy Safe Harbor Foundation, which supports wounded and seriously injured sailors and Coast Guard service personnel. About $1 off of every unit sold is contributed to the charity. The business also contributes to other military charities and environmental causes.
]]>The Atlantic Beach-based startup does feature mostly online sales of nautical-themed apparel, but it also seeks to connect the women associated with Navy-based men and other military families. “Apparel & community for hearts out at sea,” is the motto on the website theadmiralsdaughters.com.
“The inspiration for everything is incredibly natural because I live by the ocean now. I lived by the ocean my entire life,” said Lindsay Amerault, an actual daughter of retired U.S. Navy admiral James Amerault.
The 33-year-old Lindsay Amerault spent much of her life as a military child moving from base to base as her father rose in the ranks of the Navy eventually retiring as a three-star vice admiral after serving as Deputy Chief of Naval Operations, Logistics and Fleet Readiness at the Pentagon.
While James Amerault retired in 2001, he did spend part of his service in the Navy at Mayport Naval Station from 1995 to 1996, leading in part to his decision to retire there.
Lindsay Amerault was living in Bermuda and the University of Florida graduate had a stint as a graphic artist for ESPN sports television networks and at Madison Square Garden in New York City.
But in 2014, she began to move toward the startup entrepreneur for the business of The Admiral’s Daughters. Then, in 2016, Lindsay Amerault moved to Neptune Beach to be close to her parents and develop her new business.
While The Admiral’s Daughters is a for-profit business, James Amerault — officially the CEO and owner of the business — said he wanted it to also represent a charitable side as well.
The business contributes to the Navy Safe Harbor Foundation, which supports wounded and seriously injured sailors and Coast Guard service personnel. About $1 off of every unit sold is contributed to the charity. The business also contributes to other military charities and environmental causes.
The business generated about $20,000 in annual revenues from about 3,000 shirts and hats sold in 2016, so Lindsay Amerault still has to remain a freelance graphic artist to make sufficient income.
It’s Lindsay Amerault who is the clothing designer, graphic artist, sales person and general marketer. She has a design studio on the second floor of her parent’s home, in the Atlantic Beach Country Club.
There she drums up the images embossed on shirts and hats ranging from fish to anchors to waves, which all have connections to the sea. While the designs are created by Lindsay Amerault, a local printer screens the images onto the fabric of shirts and hats.
James Amerault said while The Admiral’s Daughters is still in the evolutionary stage, it’s grown much more than he could have expected.
“My impression is it’s been more successful than I might have thought,” James Amerault said with a chuckle. “I think it’s been fabulous.
“First of all, it’s given Lindsay and I something to do together, which I don’t think many fathers and daughters have a chance to do ...,” James Amerault said. “I’m the investor and I do the logistics of mailing and anything that needs to be done in that regard.”
For Lindsay Amerault, growing The Admiral’s Daughters is really about going from an online outlet to a more tangible approach to retail. She said she’s already landed about a half-dozen stores in the Jacksonville area to sell her merchandise and, someday, there might be a brick-and-mortar store. She acknowledged she’d like to emulate Salt Life apparel and sticker company, which started in Jacksonville nearly 20 years ago and now has a restaurant and shop in Jacksonville Beach.
“It’s extremely difficult. But it’s also very fun,” Lindsay Amerault said. “It’s navigating pieces of business that you don’t foresee or I don’t have experience with. There’s reaching out to the media and trying to make sure our brand awareness is constant and creating content. ...”
One area that Lindsay Amerault hopes to tap is the surfing merchandise industry. A stand-up paddle boarder herself, she said the interests are the same between surfers and nautical themes in The Admiral’s Daughters. She’s starting to attend surfing expos and conventions.
“Essentially, what I did was started looking at other brands that were like-minded and have the same demographic and try to mimic their strategy,” Lindsay Amerault said, noting social media is being given a greater emphasis and she has a sport utility vehicle image-wrapped in the company’s logos.
The Admiral’s Daughters largely targets girls in their late teens up to women in their 40s. But she also wants to focus on the 22 military bases in Florida, hoping to attract women related to military personnel or who serve in the military themselves.
“All the moms were the anchors of these families. They taught us and encouraged us on how to create families outside of just our own,” Lindsay Amerault said. “They were the rock when we were sad and missed our parents.”
view the full article here.
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